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A large national e-commerce company in the beauty industry that focuses offers a wide range of products aling with custom products.

Project: Audit previous agency. Create a new paid media strategy encompassing multiple platforms to scale.

1500%

ROAS

$26M

Revenue Generated

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Challenge

Improve previousperformance

Aggressive competitors

Scale account

Introduce new platforms

Maintain a consistent ROAS

solution

Market research

New omni channel strategy

Refresh funnel strategy

Improve conversion tracking

Plan annual promotions

Services

Paid media strategy

Google & Bing Ads

Paid social

Google Analytics & GTM

Conversion rate optimization

RESULTS

In the first quarter , we achieved remarkable results improving the campaign KPIs and overall account efficiency. Driving 54 qualified leads an improvement over the previous campaign of 107%. The CPC decreased 35% while spending less budget and achieving more impressive results. The CPA was roughly $358. We were able to decrease this by 85% averaging $52 which is an impressive CPA for this industry. This significant growth was driven by strategic account structuring with custom targeting and tracking along with ongoing account and landing page optimizations.