Gibson Law is a team of criminal defense attorney's in Indiana. Representing clients in felony and misdemeanor criminal cases throughout Indiana, in both State and Federal Courts.

Project: Audit previous agency. Create functioning lead generation campaigns. Expand lead generation into surrounding counties by testing locations via zip and radius.

107%

Increase in leads

85%

Decrease In CPA

See more case studies >>

Yellow Retro Aesthetic Project Brainstorm Graphic Organizer (3).png

Retro Computer Steps Tips Instagram Post.png

Challenge

Burned by previous agency

Most expensive industry

Lack of trust

Poor account structure

Historic data was compromised

solution

Market research

New account structure

Extensive negative keywords

Custom audience targeting

Geofence to test specific zips

Services

Paid media strategy

Google Ads

HubSpot

Google Analytics & GTM

Conversion rate optimization

RESULTS

In the first quarter , we achieved remarkable results improving the campaign KPIs and overall account efficiency. Driving 54 qualified leads an improvement over the previous campaign of 107%. The CPC decreased 35% while spending less budget and achieving more impressive results. The CPA was roughly $358. We were able to decrease this by 85% averaging $52 which is an impressive CPA for this industry. This significant growth was driven by strategic account structuring with custom targeting and tracking along with ongoing account and landing page optimizations.