SEO Services
Drive Leads With Qualified SEO Traffic
check out these numbers
92%
Searches Done On Google
34%
Average CTR Of Organic Traffic
64%
Average CVR For Organic Traffic
this why organic traffic is so valuable
how it works
01.
We Dive In
This is where we dig into everything regarding your business online. We fully audit your site for UX, content and where you are currently with SEO. We deep dive into your competition and get a better understanding of who you will be competing with online.
02.
Analyze
The next step is a full analysis of your data as well as your competitors data. We look at your historical traffic patterns, on-site technical issues and competitor’s strategies. We utilize the analytics results in creating the best strategic approach for your SEO.
03.
Get Strategic
Once we have reviewed all the data we then compile our strategy recommendations complete with goals, expectations and timelines prioritizing the most important tactics to get your the best results in the shortest amount of time.
04.
Implementation
This is when the work starts. We set up your tracking systems, search console and analytics (if they aren't already). Deep dive into keyword research to set you uo with the highest volume, targeted keyword list for your industry, We establish your KPI's and build reporting. Then start with the on page technical work followed by site optimization
05.
Measure & Report
We will meet monthly to go over your in depth report which has an overview of your site health, monthly performance and any recommendations to implement for the month moving forward. You will always know how your program is working and what we will be working on each month.
06.
Optimize & Adjust
Based on your monthly results we continue to optimized and update your strategy based on a variety of changing elements with SEO. Could be a Google update or industry term volume has dropped off. We continuously take a proactive approach to making sure your site is up to date with current trends and algorithm changes.
SEO tactics
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Technical Audit
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UX Audit
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Backlink Analysis
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Content Audit
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Internal Linking Audit
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Competitive Analysis
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Competitor Analysis
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Keyword Research
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Search Console Set Up
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Analytics Set Up
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On Page Optimization
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Meta Optimization
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Image Optimization
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Content Strategy
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Site Copy Updating
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Schema Mark Up
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Management
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Tracking
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Goal Setting
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In Depth Reporting
we know SEO
Technical SEO
Technical SEO refers to the technical work done on the back end of your site to keep the search engines happy as well as your users. It's important to to make sure your site is fast, easy to crawl, and is understandable to search engines. Some common technical elements are, meta tags, alt tags, site speed, and titles. One of the most important (over looked) technical SEO elements is page speed. Data shows that if your site doesn't load in 3 seconds or less you loss 40% of potential traffic. So you can see the importance of technical SEO.
Product SEO
Product SEO is similar to ecommerce but is more for a business who will make the final sale over the phone, or in person. Some examples would be rental companies, printers, bulk packaging, large dollar amount products where the final purchase isn't made online. Product SEO focuses on optimizing your product listings for search engines and users to easily find your products to learn more about what your business offers while making their purchase decision.
On Page SEO
On page SEO (or on site SEO) is the practice of optimizing website content for users and search engines using elements like, titles, meta descriptions, alt tags (image tags), internal links, urls and more. On page SEO is probably the oldest form of SEO but is still very much relevant (if not more relevant) today. It changes frequently so it's important to keep on top of changes so your rankings don't drop off.
Franchise SEO
Franchise SEO is very similar to local SEO. Franchises typically have strong branding in place which gives them a great starting point for SEO for their franchise locations. Each franchise site is optimized for local SEO with a strong emphasis on products or services. All content is created to target a local audience for the specific franchise location. All online listings are managed and optimized so your specific franchise location shows up in search results.
Voice Search
Voice search is a function that allows to search the web using their voice rather than typing. Voice search is the future of search. This isn't a new trend. Voice search has been around for awhile. I'm sure you have a smart phone, Alexa or Google Home. These devices are what voice search optimization is intended for (although you can use it on desktop as well). Voice search may not work for every business but if you can use it, we strongly recommend optimization specifically for voice search.
Local SEO
Local SEO focuses on ranking you higher in your local area by optimizing a business, product, or service for a search query that is location specific using a users location based on their IP address or geolocation to determine what results to show the user. When someone performs a local search ,the search engine will display local businesses relevant to their location. Local SEO strategy is designed to have your Google listing optimized as well as managing other online listings to grow your local traffic.
Off Page SEO
Off page SEO is everything you do off your website to help brand exposure and draw potential traffic back to your website. Examples of off page SEO are: social media, backlinking, reviews, influencer marketing, forums, social media groups, guest blogging. Off page SEO helps search engines understand your brands reputation and authority online and indirectly helps boost your position in organic rankings. The higher your authority the better chance you have to outrank your competition.
Search Intent
Search intent is a term you may be hearing more and more. The way people search is changing and because of this we need to change the way we provide information to our users. Search intent is basically the "why" behind a search query. When optimizing your site and writing content, you need to consider why you user is doing this search, are they looking to purchase, learn something, or are they researching companies for a future purchase. Either way, your site needs to be ready to show up for these queries.
SEO For eCommerce
SEO for ecommerce is a different strategy from your standard SEO that most sites use. When done right ecommerce optimization will help you rank high in search results and your pages will provide the best solution to a users search intent. Optimizing for an ecommerce site can yield ongoing, free, highly converting traffic to your site. This means less reliance on paid advertising and a much higher ROI which is a huge benefit to most businesses.
why is SEO a good investment?
A long term investment in SEO is the best marketing decision you can make for your business. According to this HubSpot report, up to 64% of B2B marketers invest actively in SEO.
SEO traffic is qualified and highly targeted meaning more leads for your business.
More leads = Higher Revenue
Businesses with up to date, quality content have an average of 67% more leads.
In other statistics, 49% of marketers affirm that organic search gives the best ROI compared to other marketing channels.
Business owners already know that most people prefer doing business online because of the convenience, but most don’t know how to get the same people to find their business. The strategy is simple, people search for what they need.
According to AdWeek, 81% of people who shop online conduct research on the product they want to buy before buying. The search engine will use SEO to direct people to the most relevant websites during this research on the product they want to buy.
If you have a good SEO strategy, this will benefit your business’s long-term strategy.
When SEO is done right it brings quality customers right to your front door.
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Why do I need SEO?There are numerous benefits to having a strong organic search strategy. Here are some reasons SEO is important: It’s low-cost Best ROI from marketing Gives you actionable data Nurtures leads through your funnel Boosts credibility Brings in relevant traffic
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Can I do SEO myself?Absolutely. It takes some time to learn but it is possible for you to implement a basic strategy. SEO tends to be time consuming for both on page and technical SEO as well as keeping up with algorithm changes. This is typically why business chose to hire it out.
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Can't I just run paid ads?Paid ads are a great revenue generator and even better when paired with SEO. The issue with ads is you will forever be paying for your industry terms. With SEO you get the same clicks for free. Most businesses will run paid for hard to rank for terms and do SEO work for the rest.
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How long does SEO take?A lot of factors play into this answer. On average SEO results can be seen between 6 and 12 months. However, results have been seen in 2 weeks or in as longer than a year. It all depends on the work being done and the strategy and goals you have in place.
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What affects rankings?There's over 200 known factors that affect your rankings. Here's the most important: Page Level Factors Technical (Back end) Quality content Presence of keywords (NOT STUFFED) Site Speed Domain Authority Optimized Titles & sometimes url's
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How does SEO work?Search engines are looking for quality content to deliver to their users. To do this, search engines crawls websites to look for relevant results to show users. Your site being optimized for SEO helps the search engines find your business and content and deliver it back to the user.
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What are SEO best practices?There are a ton of "I'll get your ranking #1" companies out there that will make promises they can't keep or use "black hat" SEO practices that really don't work as search engines continue to get smarter. Best practice is to write high quality at the same time keeping your site optimized and in good health for search engines to crawl.
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Does blogging help SEO?Short answer. YES! Blogging is still the best tool to provide consistent updates. answers to questions and information to your site without coming across spammy to search engines and users.
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What is a Google penalty?I'll just be honest. In my 15 years of SEO work I've never seen a penalty happen. However, they do exist. Below is directly from Google: Ever since there have been search engines, there have been people dedicated to tricking their way to the top of the results page. If a site has a manual action, some or all of that site will not be shown in Google search results. Read Full Penalty
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How do I rank on different search engines?Since search engines value the same best practices for SEO your SEO strategy will have your site ranking across all the search engines. There are slight differences between all search engines that may be relevant to you if your audience users Bing (for example) over Google. An SEO expert should always discuss these with you before strategy creation.
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Does social media help increase rankings?There's a common misconception that posting on social media helps increase your website's rank on search engines. While social media doesn't directly increase your search engine rankings, it indirectly affects and helps build your brand.
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How do I find my site's technical SEO errors?To find and monitor technical issues, you can use the multiple SEO tools that are helpful like to identifying problems and opportunities to improve. You'll find a range of reports available to you covering crawl-ability, HTTPS, site performance, errors, warnings, and notices across your entire site. My personal fav is semrush. Check it out!